About Me
I’m Usman Ali, a passionate filmmaker, director, and storyteller from Pakistan. My creative journey began in 2022, when I directed my first music video — a project that opened the door to a lifelong pursuit of cinematic storytelling.
In 2023, I made my debut feature film, ‘Alter: Sometimes That Is a Kindness’, a dark psychological drama that was screened in Mirpur, Azad Kashmir and received widespread appreciation for its originality and depth. The following year, I directed another feature film, ‘Ifrit: Evil Never Ends’, a sci-fi horror drama screened at MASS University, Namal University, and other institutions. It was praised for its gripping atmosphere and impressive production value despite an independent budget.
Under my production label, Sinister Studios, I’ve created over 50 short films that explore the themes of fear, morality, and the human condition. My filmmaking blends emotion, philosophy, and technology — including AI-driven storytelling — to redefine what independent cinema can achieve.
My Work Experience
Founder & Director – Sinister Studios
- Supervised every aspect of production — from concept development to post-production.
- Built and led a creative team of cinematographers, editors, and designers.
- Organized local screenings, digital releases, and promotional campaigns.
Senior Video Editor – Carpe Diem
- Delivered cinematic edits for commercial ads, brand stories, and music videos.
- Maintained high visual standards, ensuring narrative clarity and emotional engagement.
Video Coach & Analyst – IFBC
- Designed and analyzed AI-powered video campaigns to strengthen brand communication.
- Helped international franchises develop a consistent and cinematic media identity.
Manager – GenZ Tech
- Directed ad campaigns for skincare, restaurant, and real estate clients.
- Developed efficient AI-assisted editing and storytelling workflows.
Major Projects
Alter: Sometimes That Is a Kindness (2023)
Genre: Psychological / Dark Drama – Feature Film
– A deep exploration of the boundaries between compassion and cruelty.
– Screened in Mirpur, Azad Kashmir; praised for its storytelling and direction.
Ifrit: Evil Never Ends (2024)
Genre: Sci-Fi / Horror Drama – Feature Film
– A haunting story of eternal evil and human fear.
– Screened at MASS University, Namal University, and other venues.
– Recognized for its visual craft and narrative power within an indie framework.
Selected Short Films (2022–2025)
– Silent Patient – A psychological exploration of isolation and inner conflict.
– Deviant – A gripping moral thriller examining human choices.
– Happy New Year – A dark drama on fate and redemption.
– Rock Talk – A surreal, humorous short film blending realism and absurdity.
– And 50+ more short films under Sinister Studios, showcasing versatility in tone and storytelling.
